advantages of websites

Why SMEs Should Take Advantage of Updating Their Website

Cressida Johns Uncategorized

Full article with thanks to: A new study has found that shoppers spend 54% less with small businesses that have not updated their websites compared to those that have. The research, conducted by Censuswide for Yell, polled business owners and consumers for their views on the importance of websites. In addition, Yell analysed more than one million SME websites. The results show that many businesses are neglecting to update their websites, with the average site last updated 15 months ago. The data suggests that this could have a direct impact on revenue from online sales, with the study finding that consumers spend 54% less per month on average on websites that have not been updated regularly versus those that have. When asked what element of a business’s website would most likely increase their chances of making a purchase, 42% of shoppers polled cited up-to-date information. The findings come at a time when online …

Wow with your Website

Cressida Johns Uncategorised

In this day and age, no business can afford NOT to have a website – but if you’re spending a lot of time, energy and money getting people to your site then once they’re there you need to know that, that effort hasn’t been wasted. Thankfully, these days it doesn’t cost the earth to get a good website done and in fact if you’re relatively computer savvy and you don’t need a website that is too complicated then potentially you could even develop one yourself! There are four elements that are critical for a successful website: Design & Development, Copy, Usability and Readability. I once read that a website should be like the 100m sprint – rather than a cross country.  Both are races but the sprint has a straight run from start to finish with nothing in the way until the runner has crossed the finish line.  The cross …