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In this day and age, no business can afford NOT to have a website – but if you’re spending a lot of time, energy and money getting people to your site then once they’re there you need to know that, that effort hasn’t been wasted. Thankfully, these days it doesn’t cost the earth to get a good website done and in fact if you’re relatively computer savvy and you don’t need a website that is too complicated then potentially you could even develop one yourself! There are four elements that are critical for a successful website: Design & Development, Copy, Usability and Readability. I once read that a website should be like the 100m sprint – rather than a cross country.  Both are races but the sprint has a straight run from start to finish with nothing in the way until the runner has crossed the finish line.  The cross …