How to Promote Your Business on Social Media

How to Promote Your Business on Social Media

Cressida Johns Business Advice

Full article with thanks to: businesswest.co.uk/blog/8-effective-ways-promote-your-business-social-media In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. With older outbound marketing strategies, messages are sent to potential customers, and communication is one way. On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. 1. Choose the Right Platforms There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success. When determining which channels to use, you should …

social media management

Benefits for Outsourcing Social Media Management

Cressida Johns Business Advice

Full article with thanks to: connecticallc.com/how-can-hiring-a-social-media-management-team-benefit-your-brand Social media should be an essential part of your business marketing plan. When it comes to your digital marketing efforts, you shouldn’t be haphazard, a good social media management requires thought, research, and a specific strategy.  The process of planning a social media and digital marketing strategy has become integral to almost any business, especially as we move into 2021. At the end of the day, someone needs to be responsible for managing your social media plan. It might be you, a team member, or it might need to be outsourced to a digital marketing company.  A social media strategy should be innovative as technology changes quickly, so you need someone who can make sure your company stays ahead of the game. 1. SAVE YOUR TIME FOR THINGS THAT COUNT If you are a business owner or in a managerial position in a big company, outsourcing …

Facebook for Small Businesses

Cressida Johns Uncategorised

Love it or loathe it – of all the available social media sites, Facebook is the most popular for small business owners wanting to grow their business (even if they don’t use it for personal reasons) – and with good reason. For one, there are over a billion people each day using Facebook. For another, most small businesses are keen to promote themselves within their local area and Facebook is perfect for that. All that said, the people at Facebook don’t make it easy for you. They introduce new algorithms seemingly every day to make it very difficult to grow a business for free through their site. Don’t be put off by this though, Facebook is still an invaluable tool to grow your business once you understand a little on how it all works….and that’s what I’m here for……keep on reading…. How to get started If you don’t already use …

An Introduction to Social Media

Cressida Johns Uncategorised

  An Introduction to Social Media Love it or loathe it, social media is a big part of life these days and unfortunately it therefore also has a place in the marketing strategy for your business even if you don’t use it personally. It probably doesn’t seem that long ago since email and broadband was introduced – it really wasn’t THAT long ago!  Now we have social media sites such as Twitter, Facebook, LinkedIn, Instagram, Google+, Bebo, Pinterest…..the list seems endless! I’m not even going to bother quoting any stats on here as by the time you’ve read this sentence the data will be out of date! There are so MANY social media sites, how are you supposed to know what is used for what and which would be better for your business and reaching your customers?  You need to consider what type of business you have, and what type …