Administratively there is quite a lot to do to set up a business. It can seem quite overwhelming but don’t worry – the following list will take you step by step through everything you need to do. 1. Choose and purchase a domain name for your business. Obviously you can only do this once you’ve got your business name decided upon. There are a few things to consider when selecting your domain name. It’s a little like choosing a company name actually! Ensure your domain name is easy to type and avoid slang – such as u instead of you (it may make your site harder for your customers to find) Keep it short – the longer your domain name is, the more chance it could be mistyped. Short and simple is the way to go. Target your area – if your business is local you could consider including your …
Creating a Marketing Strategy….that works!
So often overlooked…but fundamentally the most critical element to the success or failure of any business….your marketing strategy. Does the word ‘marketing’ scare the pants off you? If so – you’re not the only one. For many small business owners, the term ‘marketing’ refers to having to spend a great deal of money on advertising that is entirely hit and miss and probably won’t yield any addition to their bottom line. What you may not realise however is that ‘marketing’ doesn’t just refer to advertising it’s so much more than that. Furthermore, you don’t need to have a huge budget to market your business successfully. The main thing when it comes to marketing is that you do it continuously – when you’re trying to build your business, you market it, when things are going badly you hit the marketing…and when things are going well…guess what…you need to keep marketing. Now, …