Does GDPR Affect Small Businesses?

Cressida Johns Uncategorised

  WHAT  a minefield!!!  As of tomorrow (25th May 2018) GDPR is fully in effect and companies big and small seem to be scrabbling around at the last minute to get ready for it!  But what is GDPR?  Does it REALLY matter to small business owners? In answer to the first question – GDPR stands for General Data Protection Regulation.  It’s the changes in the law that come into effect on 25/05/18 that mean that ALL companies, no matter their size, have to be much more responsible for how they collect, store and use the personal information of their clients or potential clients.  Effectively, this is being done to make SPAM a thing of the last.  Will it work? That remains to be seen. “But I only run a hobby business, surely I don’t need to bother” I hear you say.  Unfortunately this new law applies to anyone and everyone …

I’m a small business…do I REALLY need a business plan?

Cressida Johns Uncategorised

I get it – you’re a small business. Business plans are for big companies aren’t they? Actually no – business plans are for ALL companies. Running a small business can feel incredibly overwhelming at times can’t it! If you’re a small business owner then chances are that it’s all on you….even if you have a few employees, you no doubt feel the weight of the responsibility of the company rests entirely on your shoulders! There’s so MUCH to do that it seems impossible to focus on any one particular thing…and then you can feel that you’re getting no-where fast. It’s even harder if you have a family, another job or other commitments as well. Sound familiar? The answer?…yup…your business plan… It doesn’t have to be war and peace! A complete plan could fit on a single A4 page if you have a hobby business. Simply put, this critical document defines who …

Handling Objections

Cressida Johns Uncategorised

  Handling Objections Don’t be frightened of objections – this is a completely natural part of the process and should be expected.  Your client isn’t being negative – 9 times out of 10 they are actually just asking for more information or a bit more time.  At the same time, when they are giving an objection it’s a critical time to listen to what they are saying. Knowing how to handle objections when a potential customer is genuinely interested in….or doesn’t understand and would benefit from…your product/service is one thing – pushing and pushing someone who is clearly not interested at this time is both fruitless and will give you no chance of getting their business in the future. It’s just as important to know when it’s time to back off. Here are some of the most common objections and how to respond. ‘It’s too expensive = ‘Tell me why …

Top Sales Tips

Cressida Johns Uncategorised

  Top Sales Tips Here are a few of the best sales tips I’ve picked up along the way that hopefully you’ll find helpful:   When talking to a customer, don’t ask questions that they can answer with a ‘yes’ or ‘no’.  You’ll get a lot more information from them this way. It’s not what you say – it’s what your customer believes. Don’t ever make a phone call or send out a communication without an end goal. Don’t bother trying to sell a product or service that you can’t get passionate about or don’t believe that you’re offering a quality product or service that will truly benefit your customers. Don’t be late – EVER Stay standing when greeting a customer – or stand as they enter the room.  ALWAYS shake hands standing up with a nice firm, purposeful handshake. Ensure that every sales call starts with letting the customer …