small business marketing

Full article with thanks to: bytestart.co.uk/start-own-business-questions-before The inspiration to start a business can come at any time: in the pub, in the shower, in the supermarket, walking the dog. How many times has someone you know announced they’ve had a great business idea? And how many of those eureka moments ended up as no more than a few notes on a napkin? Why was this? Too much hard work involved? Concerns over starting a business being too risky? Worries about it needing too much commitment? But those aren’t barriers to every business idea taking off; some ideas do make it from conceptualisation to conclusion. The difference? Dedication and passion. And perhaps necessity. In the current economic climate it’s evident the lack of employment opportunities is making working for yourself a way of staying in work, or even getting into work. The rules are no different – the world does not make …

Full article with thanks to: marketingsociety.com/the-library/five-tips-increase-your-influence-social-media Social media began almost a decade ago but it’s become a far more prominent and important part of most people’s lives than we could have predicted. It has become a more advanced version of the classic word-of-mouth – and companies try to use it as such. Here are five tips to help your influence through social media platforms. 1. Know your online presence Nowadays, almost all groups, charities, companies, individuals are running a social platform (or they should be). However, to make the most of your online presence, you need to be able to answer three fundamental questions: What is my online presence? For instance, we’ve had clients not knowing about multiple twitter, linkedin and facebook feeds, working inconsistently with different messages Which social platforms best fit my supporter /audience base? For instance, Vine the six-second video sharing site lends sit self very well …

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Questions to Ask Yourself Before Starting Your Business