10 Tips to Manage and Improve Your Website

10 Tips to Manage and Improve Your Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/improve-your-websites-user-experience In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centrepiece of your marketing efforts. However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we’ve put together a list of 10 simple ways you can improve your website to make it more helpful and useful. Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. 1. Use white space. On more than one occasion I have heard clients complain that there …

Small Business Owners Why Digital Marketing Shouldn't Be OverLooked

Digital Marketing for Small Business Owner

Cressida Johns Business Advice

Are you a small business owner and want to expand on your digital marketing efforts? Read on: Full article with thanks to: digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers. Let’s look at the benefits of digital marketing and …