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So often overlooked…but fundamentally the most critical element to the success or failure of any business….your marketing strategy. Does the word ‘marketing’ scare the pants off you?  If so – you’re not the only one.  For many small business owners, the term ‘marketing’ refers to having to spend a great deal of money on advertising that is entirely hit and miss and probably won’t yield any addition to their bottom line. What you may not realise however is that ‘marketing’ doesn’t just refer to advertising it’s so much more than that.  Furthermore, you don’t need to have a huge budget to market your business successfully. The main thing when it comes to marketing is that you do it continuously – when you’re trying to build your business, you market it, when things are going badly you hit the marketing…and when things are going well…guess what…you need to keep marketing.  Now, …