Set up your new business

Cressida Johns Uncategorised

Administratively there is quite a lot to do to set up a business.  It can seem quite overwhelming but don’t worry – the following list will take you step by step through everything you need to do. 1.  Choose and purchase a domain name for your business.  Obviously you can only do this once you’ve got your business name decided upon.  There are a few things to consider when selecting your domain name.  It’s a little like choosing a company name actually! Ensure your domain name is easy to type and avoid slang – such as u instead of you (it may make your site harder for your customers to find) Keep it short – the longer your domain name is, the more chance it could be mistyped.  Short and simple is the way to go. Target your area – if your business is local you could consider including your …

How do I find my niche?

Cressida Johns Uncategorised

How to Find Your Niche So you’ve decided you want to start a business of your own but aren’t 100% sure what your business should ‘be’?  Don’t worry – you’re in the right place! First of all – what IS a niche? Wikipedia tells us: A niche market is the subset of the market on which a specific product is focused.  The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.  It is also a small market segment. In more simplistic terms – a niche is either a product or service being offered to a specific group or groups of consumers. But how do you work out what your niche should be?  And how do you know that you can build a profitable business around it? That’s a good question and …