keywords

The Power of Keyword Research for Small Business Owners

Cressida Johns Marketing Advice

With so many strategies to consider for small business owners, there’s one strategy that continues to stand the test of time: keyword research. It’s the compass that guides your website, ads, campaigns, social media, and more toward your target audience. In our latest article, we’ll delve deep into the power of keyword research and how it can fuel your marketing success. Why Keyword Research Matters Imagine this: you have a brilliant product or service, a stunning website, and compelling ad copy. You’re all set to conquer the digital realm, but there’s one crucial missing piece – keywords. Keywords are the bridge that connects your offerings with the people actively searching for them. Relevance and Visibility: Keywords ensure your content aligns with what your audience is looking for. They’re the magic words that make your website appear in search engine results, increasing your visibility. Understanding Your Audience: Keywords provide insights into …

Where Do I Start Growing My Small Business

Where Do I Start Growing My Small Business?

Cressida Johns Business Advice

Full article with thanks to: smallbizpod.co.uk/blog/2014/01/07/growing-your-business-where-should-you-start When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? There is no one answer to this. Every business is different and will grow into its individual departments naturally throughout its development. But what are the factors you need to consider when growing your business into a larger, more professional company? Which departments should be on your list and why should you consider one before another? Digital Marketing Everyone’s favourite topic at the moment, it seems that the start-up world is intrinsically linked with marketing. Traditional …

How to Promote Your Business on Social Media

How to Promote Your Business on Social Media

Cressida Johns Business Advice

Full article with thanks to: businesswest.co.uk/blog/8-effective-ways-promote-your-business-social-media In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. With older outbound marketing strategies, messages are sent to potential customers, and communication is one way. On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. 1. Choose the Right Platforms There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success. When determining which channels to use, you should …