How to Find Your Niche So you’ve decided you want to start a business of your own but aren’t 100% sure what your business should ‘be’? Don’t worry – you’re in the right place! First of all – what IS a niche? Wikipedia tells us: A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. In more simplistic terms – a niche is either a product or service being offered to a specific group or groups of consumers. But how do you work out what your niche should be? And how do you know that you can build a profitable business around it? That’s a good question and …
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