advantages of websites

Why SMEs Should Take Advantage of Updating Their Website

Cressida Johns Uncategorized

Full article with thanks to: A new study has found that shoppers spend 54% less with small businesses that have not updated their websites compared to those that have. The research, conducted by Censuswide for Yell, polled business owners and consumers for their views on the importance of websites. In addition, Yell analysed more than one million SME websites. The results show that many businesses are neglecting to update their websites, with the average site last updated 15 months ago. The data suggests that this could have a direct impact on revenue from online sales, with the study finding that consumers spend 54% less per month on average on websites that have not been updated regularly versus those that have. When asked what element of a business’s website would most likely increase their chances of making a purchase, 42% of shoppers polled cited up-to-date information. The findings come at a time when online …

How do I find my niche?

Cressida Johns Uncategorised

How to Find Your Niche So you’ve decided you want to start a business of your own but aren’t 100% sure what your business should ‘be’?  Don’t worry – you’re in the right place! First of all – what IS a niche? Wikipedia tells us: A niche market is the subset of the market on which a specific product is focused.  The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.  It is also a small market segment. In more simplistic terms – a niche is either a product or service being offered to a specific group or groups of consumers. But how do you work out what your niche should be?  And how do you know that you can build a profitable business around it? That’s a good question and …