The Importance of Having a Business Plan

Cressida Johns Uncategorised

  The Importance of Having a Business Plan I’ve lost count of the number of times I’ve referenced business planning when working with clients. ¬†As you may be wondering what all the fuss is about I thought I’d put together this article to focus entirely on the reason a business plan is so damn important. When I asked my college professor what all the big deal with business planning was he relayed to me a scene from Alice in Wonderland and it really stuck with me (not least because I’ve always loved Alice in Wonderland). “Would you tell me please, which way I ought to go from here?” asked Alice “That depends a good deal on where you want to get to” said the Cat “I don’t much care where-” said Alice “Then it doesn’t matter which way you go” said the Cat Without a plan you are guiding a …