Full article with thanks to: talk-business.co.uk/2022/01/24/seeking-investment-5-reasons-to-get-your-brand-right-first Investing in your brand is the single most important thing you can do for the success of your scale-up. It’s incredibly common for start-ups and scale-ups to undervalue their brand, focusing instead solely on the product they’re selling. This is all well and good, but it will only get you so far. Every business reaches a point where the strategies and activities they deployed to build traction and drive repeatable business stop working as effectively. This is where the brand really comes into play and if you don’t address this before going out for investment, you’re missing a serious trick. Investors are looking for strong brands that will yield strong returns. And a strong brand is about a lot more than just your logo and name. It’s about defining a clear, distinctive and confident positioning and having a plan for what’s needed to take that to market in …
