How Do I Build A Website For My Business

How Do I Build A Website For My Business?

Cressida Johns Business Advice

Full article with thanks to: simplybusiness.co.uk/knowledge/articles/2017/01/how-to-build-a-business-website-a-step-by-step-guide According to a recent survey, 81 per cent of consumers now look online before making a purchase. It’s a simple equation: if you don’t have a business website, you’re losing custom. But building a business website can be a daunting prospect – and a potentially expensive one. If you want to get a professional to build your business website for you, the costs can quickly spiral. How I can help you build a business website However, thanks to new innovations over the last few years, it’s now perfectly possible to take a DIY approach to build a business website, and end up with professional-quality results. Read more in our step-by-step guide. 1. Choose your domain Your domain is the address at which internet users will be able to find your site – for example, www.yourbusiness.com. Your first step is to choose your domain. In most cases, …

5 Reasons Why Branding is Essential for Small Businesses

5 Reasons Why Branding is Essential for Small Businesses

Cressida Johns Business Advice

Full article with thanks to: talk-business.co.uk/2022/01/24/seeking-investment-5-reasons-to-get-your-brand-right-first Investing in your brand is the single most important thing you can do for the success of your scale-up. It’s incredibly common for start-ups and scale-ups to undervalue their brand, focusing instead solely on the product they’re selling. This is all well and good, but it will only get you so far. Every business reaches a point where the strategies and activities they deployed to build traction and drive repeatable business stop working as effectively. This is where the brand really comes into play and if you don’t address this before going out for investment, you’re missing a serious trick. Investors are looking for strong brands that will yield strong returns. And a strong brand is about a lot more than just your logo and name. It’s about defining a clear, distinctive and confident positioning and having a plan for what’s needed to take that to market in …