Spectrum Holidays Case Study
Company name: Spectrum Holidays
Client name: Malcolm Cain and Sophia Ainsworth
First contact: June 2019
Package Chosen: 6 month business start up package
Business Launch: October 2019
Business Summary: To launch a company that would provide holidays for families with children that have autism.
Company website: www.spectrum-holidays.com
Introducing the client: Malcolm and Sophia have a 8 year old son, Luca. Luca has autism and one of the more challenging elements of their family life is going on holiday. They purchased their own holiday accommodation in the UK and adapted it to meet Luca's needs so that they could enjoy their holidays with as little stress as possible. Having achieved that so successfully they decided they wanted to make similar accommodation available for other families with children on the autism spectrum across the country.
The journey: As always, I kicked things off with a detailed consultation to get to know them a bit better, to explore their business idea and work out a plan of action to go forwards with. Being able to complete the profit and loss forecast required a fair amount of research so we completed that first before moving on the business plan. What they were wanting to achieve is huge (although incredibly exciting) - and was going to mean a significant amount of work so I felt it would be best to launch this business in stages. It wouldn't be possible for this business to get started without a website and Malcolm and Sophia wanted me to get started on that asap. I left them cracking on with additional research while I got that done and worked on the marketing strategy for them. Their marketing strategy was multi-faceted and would mainly focus on social media.
The launch: We did the first launch of Spectrum Holidays in October 2019 with the putting live of their website which enabled us to find holiday home owners to get onto the site. The number of accommodations grew quickly and very soon they were in a position to start promoting the company to families who may like to book. It's still fairly early days for them but so far they're doing fantastically! Watch this space!
Feedback will be requested in a month or two.