Sandcress https://www.sandcress.co.uk Helping small businesses grow Thu, 19 Nov 2020 09:44:32 +0000 en-GB hourly 1 https://wordpress.org/?v=5.5.3 Intellectual property law for small businesses in the UK https://www.sandcress.co.uk/2020/11/19/intellectual-property-law-for-small-businesses-in-the-uk/?utm_source=rss&utm_medium=rss&utm_campaign=intellectual-property-law-for-small-businesses-in-the-uk https://www.sandcress.co.uk/2020/11/19/intellectual-property-law-for-small-businesses-in-the-uk/#respond Thu, 19 Nov 2020 09:44:32 +0000 https://www.sandcress.co.uk/?p=8211 Full article with thanks to https://www.simplybusiness.co.uk/knowledge/articles/2018/09/intellectual-property-law-for-small-businesses/ The entrepreneurs who enter Dragons’ Den often lose points when asked if they’ve secured their intellectual property, or IP. But what is IP? Businesses take reasonable steps to protect fixed assets, like their stock and equipment. But intangible assets can be more difficult to secure. Intellectual property (IP) is an intangible asset. Your IP isn’t physical in nature, but patents, trade marks and copyrights can all add value to your business. What is IP? Your IP is something unique that you create. Ideas don’t count as IP under UK law, but things that result from an idea do. This could be a new invention, the name of your product, your brand, your services, or even how your products look. But whenever businesses introduce something to the world, there’s a risk they might be copied. This risk is amplified by the internet, which makes it ...

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Full article with thanks to https://www.simplybusiness.co.uk/knowledge/articles/2018/09/intellectual-property-law-for-small-businesses/

The entrepreneurs who enter Dragons’ Den often lose points when asked if they’ve secured their intellectual property, or IP. But what is IP?

Businesses take reasonable steps to protect fixed assets, like their stock and equipment. But intangible assets can be more difficult to secure.

Intellectual property (IP) is an intangible asset. Your IP isn’t physical in nature, but patents, trade marks and copyrights can all add value to your business.

What is IP?

Your IP is something unique that you create. Ideas don’t count as IP under UK law, but things that result from an idea do. This could be a new invention, the name of your product, your brand, your services, or even how your products look.

But whenever businesses introduce something to the world, there’s a risk they might be copied. This risk is amplified by the internet, which makes it easier for unique IP to be stolen.

Small businesses in particular need to make sure they’re securing their IP, as competitors can easily steal ideas. If your business is built around your IP and someone copies it, you run the risk of losing market share – but there are rights and protections that make it easier to take legal action.

Even if your business doesn’t centre around your unique idea, it’s important to be aware of intellectual property law to make sure you’re not inadvertently stealing somebody else’s IP.

How to protect IP

You get some intellectual property rights automatically but, depending on the type of IP, you might need to register. It’s a good idea to have a thorough look at your business to work out what IP you have that needs protecting. This is called an IP audit and it should help you value your IP assets just as you would your physical assets.

Below, we talk about UK IP laws, but the rest of the world has different protections – so you may need separate protections in different countries.

Copyright

You don’t need to register for copyright. Copyright laws safeguard writing and literary works, art, photography, films, TV, music, web content, and sound recordings.

For small businesses, copyright protection is likely to apply to web pages you create, or original photography.

It’s also important to make sure you don’t infringe on anyone else’s copyright, particularly when it comes to using internet resources. You shouldn’t assume that just because it’s on the internet it’s in the public domain.

Design right

Design right protects the shape and configuration (how the different parts are put together) of objects. Automatic protection lasts for 10 years after the design was first sold, or 15 years after it was created – whichever’s earlier.

Types of IP – what you need to register

While the two IP rights above are automatic, small businesses built around a unique brand, product or invention may need to register for more protection. It all depends on what you’ve created, so a thorough audit of your business and its IP should help you work out what kind of protection you need. You can enlist the help of specialist attorneys if need be.

Here are the types of IP you can register, and why you might need to register them. You should make sure they meet the criteria for registration before going ahead:

  • Trade marks: you can protect words, images, slogans, and more as trade marks. This can help you protect a distinctive brand. Your trade mark must be unique and can’t be misleading or non-distinctive. It also can’t describe the goods or services it relates to – so trying to trade mark ‘lawnmower’ for a new lawnmower won’t cut it. A standard online trade mark application costs £170.
  • Registered designs: you can register the look of a product you’ve designed, as long as if it’s new. You can protect its appearance, physical shape, decoration and the configuration, which is how different parts of the design are arranged together. Registering a design makes it easier to tackle any infringement legally. It costs £50 to register one design.
  • Patents: these go further than protecting your design – they can protect a new invention, like a tool or machine, and how it works. You can only get a patent if your invention is something that can be made (or used), it’s new, and not simply a modification to something that already exists. Patents are expensive, with different fees involved at different stages of the process. Some estimates put overall fees at more than £2,000 – Gov.uk recommends you find a patent attorney if you want to go ahead with an application.

Keep in mind that Gov.uk says that multiple protections can relate to one product. So you might register a name and logo as a trademark, protect the product’s unique shape as a registered design, patent a unique part of the product, and copyright artwork relating to the product.

Staying on the right side of intellectual property law

You breach intellectual property law when you use someone else’s IP without their permission.

Before forging ahead with designing a product, registering a trade mark or applying for a patent, it’s a good idea to research and check that your idea is unique. You can look for existing patents, designs and trade marks on Gov.uk.

If you’re commissioning work (like asking a freelancer to design a logo for you), you should make sure that as the business owner, you have the rights to the work.

And you can purchase or license other people’s IP, and sell and license your own IP. Some companies might license other companies to use their trade marks – common examples are merchandising and franchising agreements.

The Intellectual Property Office has lots more information on intellectual property laws. You can also enlist specialist help from attorneys trained to deal with IP rights.

Full article with thanks to https://www.simplybusiness.co.uk/knowledge/articles/2018/09/intellectual-property-law-for-small-businesses/

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How to Optimize Your LinkedIn Profile if You’re Self-Employed https://www.sandcress.co.uk/2020/11/12/how-to-optimize-your-linkedin-profile-if-youre-self-employed/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-optimize-your-linkedin-profile-if-youre-self-employed Thu, 12 Nov 2020 09:56:18 +0000 https://www.sandcress.co.uk/?p=8093 Full article with thanks to https://www.mbopartners.com/blog/how-market-small-business/linkedin-for-consultants-optimizing-your-profile/   LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset. Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out how to best present yourself as an small business owner. Establish a credible web presence and help your business thrive by following these tips to optimize your profile. Headline: Sell Your Services The Headline section is a short caption that appears below your name and is the first thing people will see in search results, group discussions, and in their home feed. The Headline automatically defaults to your current title, but editing it to include keywords and a short descriptor of your services will make it much more effective ...

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Full article with thanks to https://www.mbopartners.com/blog/how-market-small-business/linkedin-for-consultants-optimizing-your-profile/

 

LinkedIn is an effective social networking platform to display expertise, build connections, and promote your services. Your profile sets the stage for your first contact with potential new clients, displaying your work history, client recommendations, and skillset.

Because the profile template is geared towards a more traditional employment background, it can be tricky to figure out how to best present yourself as an small business owner. Establish a credible web presence and help your business thrive by following these tips to optimize your profile.

Headline: Sell Your Services

The Headline section is a short caption that appears below your name and is the first thing people will see in search results, group discussions, and in their home feed. The Headline automatically defaults to your current title, but editing it to include keywords and a short descriptor of your services will make it much more effective and eye-catching.

For example, if you’re a financial advisor, your Headline might read: “Financial Consultant. I advise businesses on how to plan, invest, and save.” There is a 120-character limit for the Headline section, but try and keep your description short and to the point.

Be sure to include keywords to enhance search engine optimization (SEO) when filling out all parts of your profile. Optimizing simply means using keywords or terms that define what you do such as “SQL database expert,” or “acquisition marketing.”. This helps to optimize your profile for search, which means it will be more likely to appear when someone searches those keywords or phrases on LinkedIn or a search engine.

Summary: Tell Your Story

The Summary section is your chance to write about your professional history, qualifications, and goals. Capture the attention and curiosity of your desired target audience by highlighting a few accomplishments you are most proud of, your values and passions related to the industry, and a call to action such as directing readers to your email address or personal website for additional information.

Experience: Fill in the Details

The Experience section divides past work experience by position. Rather than listing each project you’ve completed one-by-one, consider these two alternative options.

  • Sort your work experience by category. To do this, highlight a specific type of work you performed in the Company Name field. For example, “SEO Expert.” Include a self-employed descriptor in the Title field, such as “Independent Contractor.” Then, in the Description field, include a brief summary of the various projects you’ve completed in this work category.
  • Sort your work experience by client. If you’ve done a large amount of work for a particular client and are not bound by a non-disclosure agreement, this is a good option. List the client’s name in the Company Name field, your main role in the Title field, and your project accomplishments in the Description field.

If you can, include quantifiable points throughout descriptions of your work to provide better context. For example, if you’re an IT consultant describing a project, rather than saying you, “helped decrease the amount of IT ticket requests,” say: “improved ticket turnover rate by 15%.”

Once you’ve organized your work experience, add corresponding documents, photos, links, videos, or presentations to each section to provide prospective clients with concrete examples of your work.

You’ll also see a section called Projects, which is listed under the Accomplishments header. This can be a good place to highlight tangible things you’ve worked on such as an annual report or web launch. You can link to a supporting URL or add team members you may have collaborated with.

Skills and Endorsements: Display Professionalism and Credibility

The Skills section is a useful visual summary of your expertise. List your industry-relevant skills here. Endorsements also appear here and serve as built-in testimonials. Don’t hesitate to reach out to past clients to write a recommendation on your behalf. Just be sure to send a personalized message to the person reminding them of the project you worked on and your accomplishments. Also endorse companies or other independent contractors you’ve worked with. They will often be happy to reciprocate the recommendation.

Connections: Build Your Business

As you begin to connect with current and past clients, industry leaders, and colleagues, be sure to maintain an active and visible presence. Link your blog or website to your account, and share relevant news and business updates. Joining groups is a great way to add your voice to the mix and build connections. Use groups to ask and answer questions, share ideas, and collaborate on projects.

Starting your own consulting business can be challenging, so take advantage of opportunities to get noticed. Once you’ve completed your profile, include a link to it on your website, blog, email signature, or other social profiles.

Check out MBO’s LinkedIn Group and company page where we share both industry news and MBO-specific updates.

 

Full article with thanks to https://www.mbopartners.com/blog/how-market-small-business/linkedin-for-consultants-optimizing-your-profile/

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How To Make A Vision Board That Works https://www.sandcress.co.uk/2020/11/05/how-to-make-a-vision-board-that-works/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-a-vision-board-that-works Thu, 05 Nov 2020 07:01:03 +0000 https://www.sandcress.co.uk/?p=7946 Full article with thanks to https://www.lifehack.org/292677/how-creating-vision-board-will-empower-you-manifest-your-dream-life When you start talking about goals, one method that comes up in some conversations is vision boards. It’s a method that thrown around in network marketing groups, and many people stand behind this method. Vision boards can be fascinating. However, while there is a lot of support for it, there’s also a lot against organizing ideas in this way. Either way, this divide is a blessing. Because of the varying opinions on the topic, we can uncover how to make a vision board properly. We can explore why many often fail and the various drawbacks, and how you can make a vision board properly to achieve your goals and visions. Why Do Vision Boards Fail? Before you learn how to make a vision board, it’s important to cover why many fail in this area. After all, this method is talked about a lot, and ...

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Full article with thanks to https://www.lifehack.org/292677/how-creating-vision-board-will-empower-you-manifest-your-dream-life

When you start talking about goals, one method that comes up in some conversations is vision boards. It’s a method that thrown around in network marketing groups, and many people stand behind this method.

Vision boards can be fascinating. However, while there is a lot of support for it, there’s also a lot against organizing ideas in this way.

Either way, this divide is a blessing. Because of the varying opinions on the topic, we can uncover how to make a vision board properly. We can explore why many often fail and the various drawbacks, and how you can make a vision board properly to achieve your goals and visions.

Why Do Vision Boards Fail?

Before you learn how to make a vision board, it’s important to cover why many fail in this area. After all, this method is talked about a lot, and there are lessons to be learned from both success and failure.

Overall, the reason vision boards fail often comes down to your own mindset[1]. For example, say you’re checking Facebook and see some of your friends taking vacations, and you feel that urge to add that to your vision board.

While that’s great, that may not be the best desire for you to have. Even though a vacation is nice, it doesn’t always mean this is what you want out of life.

In other cases, it might be you’re not putting in enough effort to achieve your goals. Or perhaps deep down you don’t think you can achieve what you’re putting on your board in the first place.

These are all similar aspects to setting goals and writing them down. However, that similarity is where you’ll be able to thrive when making a vision board now and in the future.

How to Make a Vision Board

Making a vision board is simple[2]. You’ll need a few materials, as well as a working space to do it. Here is what you’ll need:

 

A Board

Naturally, this is the first thing you’ll need. This board can take on any shape. Whether it’s a physical board, a cork or poster board, or even a virtual board is up to you.

Craft Items

If you’re not going digital, you’ll need items that allow you to place things on your board. This includes scissors, pins, glue-sticks, tape, etc.

For the more artistic people, you can also get markers and stickers to add some flare to your vision board, too.

Images

You can use magazines if want to cut out images or quotes. For those going digital, you can simply find relevant images online to copy and paste.

Time

You’ll be at this for about an hour or two, so make sure you have space where you can do this with no interruptions.

When it comes to the work environment, any will do. However, it’s smart if you mitigate distractions so set up some calm and relaxing music while working.

Making Vision Boards Work for You

While making a vision board is simple, what really matters is ensuring that it works. If you’re sinking an hour or two into this, you want to make sure that it was worth your time and effort.

With this in mind, I would encourage you to consider these pieces of advice before and after you make a vision board.

1. Think About What You’ve Achieved Recently

The first piece of advice is to consider everything that you have achieved over the past few years. Even though days and years are going by quickly, you’d be surprised what you have achieved over the course of a year.

Make sure you pause and consider what you have accomplished thus far in your life. Remember the things that made you proud.

Going in with this sort of mindset allows you to focus on what you can improve in your life moving forward. That way, you won’t focus on adding desires you’ve seen from other people but rather focusing on your own.

The next piece of advice will add another layer to this.

2. Look at the Direction of Your Life

It’s the dreaded question of “Where do you see yourself in five years?” However, outside of an interview, this is a good question to be asking yourself.

Look at the direction that you’re facing in your life and ask yourself if you are happy with it. This is important because we all have the ability to change our lives. So often we forget that we can gain control of our lives at any time.

Keep in mind that with a vision board, you do not want to be changing goals constantly. However,asking this question can influence how you build your vision board.

Again, you’re putting your own desires and goals on the board rather than letting other actions or opinions seep into your goal-setting.

If you’re not sure how to find the right direction for your life, this article may help.

3. Consider What You Want To Change

Goals should be a stage that fulfills something that we lack in life. Maybe you struggle with moving around much. Or maybe you’ve got a business idea you’ve been sitting on for a long time. From desires to improve your marriage to having more vacations, you want to be looking at what you are lacking and how to make that abundant in your life.

 

The previous pieces of advice allow you to narrow down precisely what your vision is and what sort of change you want to see in your life.

When paired with this, you can focus on what you really want to change right now in your life.

4. Don’t Overstuff Your Vision Board With Goals

Now that you have an idea of what goals you have, the next thing is turning them into visions. While you may be excited to place all of these goals onto your board, it might not be the best idea.

Unless you are someone who is able to focus on one goal at a time, most people will find the influx of goals to be overwhelming. While we all feel excited about it, a lot of that stems from the dopamine high we’re on.

It’s a feel-good drug, and it’s an addictive one. It also clouds our judgement so much that once reality sinks back in, we tend to feel stressed or overwhelmed.

So while you are making your vision board, try to consider alternatives. Here are some ideas:

  • Introduce quotes or phrases that excite you and energize you.
  • Consider post-it notes and writing down the steps to take to achieve a particular vision.
  • Consider having a smaller board or increasing the size of the pictures you’re posting on the board. This forces you to put fewer things and to focus on the visions that matter more to you.

5. Make Your Visions Emotional

There has been an emphasis on caring about these goals and working on your overall mindset, and it’s there for a reason. When working on goals in any way, there is always a mental component to it.

To place more emphasis on it, you want to make sure that every action you do has emotion attached to it.

After you’ve set up your vision board and are looking it over, it pays to ask some questions to draw those emotions out.

There are many great questions to consider[3], but one to ask yourself is:

Why do I want to achieve this goal?

The idea with this question is to look for a deep personal reason. Some examples could include:

  • You want to spend time with your partner because you love them and recently you’ve been drifting apart.
  • You want to lose weight and improve your posture because of back pain.
  • You want to build a business because you lacked the ambition to start it when you were younger.

It’s important that you find a reason for why you are working towards this goal. Not only that, but you want to use it as a reminder for your work.

This is so important because it gives us an overall purpose. When you have a purpose, you will begin to care more about the process and to hone your skills.

If you’re looking for some concrete examples for making a vision board, don’t miss this article: 6 Amazing Vision Board Ideas To Help You Achieve Your Goals

The Bottom Line

Vision boards are a large mental exercise that demand deep self-reflection and plenty of emotion. If your heart isn’t it, then it’s likely that a vision board isn’t going to help you much.

It often happens that vision boards slowly devolve into collages and mere artwork. Instead, take this advice to heart and work to develop your own mindset. Once it’s stronger, you’ll find that a vision board can be a very helpful tool for you to achieve your goals.

Stop Waiting for the Perfect Time to Reach Your Goal!

There’s no perfect timing or condition. If you want to achieve what you want in life, you must start to work on it now!

Full article with thanks to https://www.lifehack.org/292677/how-creating-vision-board-will-empower-you-manifest-your-dream-life

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12 Tips for Staying Positive in Sales — No Matter What https://www.sandcress.co.uk/2020/10/27/12-tips-for-staying-positive-in-sales-no-matter-what/?utm_source=rss&utm_medium=rss&utm_campaign=12-tips-for-staying-positive-in-sales-no-matter-what Tue, 27 Oct 2020 15:07:52 +0000 https://www.sandcress.co.uk/?p=7783 Full article with thanks to https://blog.hubspot.com/sales/stay-positive-in-sales Succeeding in sales is 95-percent mental. If you don’t think you can succeed or land a deal, you will ultimately be right. But if you can remain positive you have a huge competitive advantage. In this decade, sales is a very challenging profession. The way businesses sell is constantly changing, and many sales reps are facing impossible deadlines, strict accountability, dozens of curveballs with each deal, and pipeline scrutiny from all sides. But there is a secret weapon — positivity. A positive outlook is essential for every sales performer and is one of the keys to my personal success. Wondering how you can you be positive when you and your team are at 48-percent to the plan with two days left in the month? Or when you have to hit a high goal without any marketing support? Or when the deal you promised your ...

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Full article with thanks to https://blog.hubspot.com/sales/stay-positive-in-sales

Succeeding in sales is 95-percent mental. If you don’t think you can succeed or land a deal, you will ultimately be right. But if you can remain positive you have a huge competitive advantage.

In this decade, sales is a very challenging profession. The way businesses sell is constantly changing, and many sales reps are facing impossible deadlines, strict accountability, dozens of curveballs with each deal, and pipeline scrutiny from all sides.

But there is a secret weapon — positivity. A positive outlook is essential for every sales performer and is one of the keys to my personal success. Wondering how you can you be positive when you and your team are at 48-percent to the plan with two days left in the month?

Or when you have to hit a high goal without any marketing support? Or when the deal you promised your manager and director you’d close this month just doesn’t happen?

It turns out staying positive in sales is all about your attitude. In 2008, Brian Halligan asked me to do a presentation at HubSpot called “Dan Tyre on Attitude”. I was flattered but surprised that he wanted me to speak on that subject matter. So I asked my co-workers if they thought I was an authority on staying positive and they unanimously agreed.

It turns out, unbeknownst to me, that I had a very positive attitude about just about everything.

Based on experience I learned that staying positive had a big benefit to my sales performance, for my beautiful partner Amy, for my family (who complain periodically that my positivity is flat out annoying) as well as for my prospects, customers, co-workers and community.

So much of staying positive comes down to perspective and mindset. It’s all about the lens through which you see your job, your day to day tasks, and your career. As Wayne Dyer said, change the way you look at things, and the things you look at change.

Here’s what Mike Noonan, Growth Specialist at HubSpot says about staying positive in sales:

“In order to stay positive, you have to focus on what you can control. If I can control or influence an outcome, then I will. If I have no control over something, by definition I can’t do anything about it, so what’s the benefit of worrying?

Understand what you could’ve done differently and move on. Of course this is easier said than done and it takes practice, but this mindset pays in the long run..

When it comes to staying positive in sales, a lot of it boils down to your ‘why’. Why are you in sales? Why do you work at your company specifically?

If you know why you do what you do, it makes it easier to focus on your goals while being able to ride the ebbs and flows that come with any sales job. I love my job, I believe in our product and our vision, and I have awesome coworkers and team members, so that keeps me positive.”

Staying positive also means remembering you are not your number. Jill Fratianne, HubSpot North American Channel Account Manager, frequently reminds me that your quota is not an indication of your effort, your thoughtfulness, or your values. “If you worry a little bit every day in a lifetime you will lose a couple of years,” she jokes.

“If something is wrong, fix it if you can, but train yourself to not worry, Worry never fixes anything.”

That also means cutting yourself a break and recognizing that you are going to be faced with some trying times. When the going gets tough, implement the following strategies to help you stay positive.

How to Stay Positive in Sales

1. Write out your annual goals and make them visible.

Goal setting is one of the best reinforcements you can have for staying positive in sales. According to Dr. Heidi Halvorson, author of the book Succeed, goals can be one of the biggest factors that impact your attitude because you focus on the positive outcomes rather than the nitty gritty problems. It also helps if you break down those goals into an annual plan for attainment.

Marlon De Assis-Fernandez, HubSpot SMB Growth Specialist in North America has the best spreadsheet for attainment staying positive I have ever seen. It breaks out everything he has to do for the year, with quota relief, number of deals, and deal size so he knows every day where he stands.

Where most sales people are worried about their standing for the month or quarter, Marlon has the data updated daily so he can avoid the emotional turmoil and stay positive because he always knows exactly where he stands, and how much progress he’s made towards his goals. He says:

“By planning, and visualizing their goals, salespeople are able to visualize worse case scenarios in detail. Especially those that give them fear or prevent them from taking action.

Through visualizing it and playing out the worst case you’ll find yourself able to come up with a better game plan to get out of that difficult situation and take action and by definition stay more grounded and positive.”

Essentially, keeping your goals front and center and preparing for challenges before they arise are helpful best practices for salespeople of all levels.

2. Create a vision board.

This is a fun way to remind yourself of your key priorities. A vision board is a digital or physical compilation of pictures of what you want and desire for your career and/or personal life. This can include major purchases, travel destinations or big milestones.

Looking at your vision board should help you feel motivated to not sweat the details and keep you moving in the right direction.

3. Have a strong foundation.

Good health is not something to take for granted. According to Harvard Health, the three pillars of performance are eating right, getting enough sleep and exercising. In a demanding field such as sales, these are critical activities that can help you keep a positive mindset.

When salespeople get cranky or are experiencing burnout, it could mean it is time to take a step back and focus on self-care.

4. Incorporate more humor into your day.

Find a good joke, pun, haiku or sales phrase that makes you, and people you engage with happy. The ability to laugh at yourself or break the ice with appropriate humor can help you feel more positive.

If you aren’t comfortable bringing the jokes, you can try adding stand-up from your favorite comedian to your playlist to get through the day with a bit more positivity.

5. Turn on your favorite playlist.

A good playlist is essential. Nothing gets me smiling and ready for my next sales call more than a great playlist of motivational tunes. Some of my favorite artists to listen to when I need to pump myself up are Aerosmith, Tool, and Government Mule. I have several motivating playlists to lift my spirits when I need it most.

6. Look at all your mistakes, even the big ones as learning experiences.

Though making mistakes can be painful and costly, they are one of our experiences to learn from. I sometimes ask reps to make a list of the three mistakes they make most often so they recognize and remember them, don’t obsess over them, and realize making mistakes is part of the learning process of becoming a better salesperson.

7. Create a shameless self-promotion folder for future reference.

I learned this tip from Katharine Fischer, HubSpot CAM NA. She mentioned if I sent her a nice email she was going to save it in her SSP folder. “What is an SSP folder? ” I asked. She explained that SSP stood for “shameless self-promotion,” and she looked at her SSP folder when she needed a reminder of how good she was most of the time.

Now, every time I receive a message complimenting my work I save it to my SSP folder. I have hundreds of emails from people, so when I verge into negative territory, I know just where to look.

8. Prioritize positive connections.

There are always three people in your network who make you feel great. Identify those three people in your network and when you are having a bad day, check in with them. I usually call them and say “Remind me why I am a good person, again?” They should be able to tell you your best attributes which can give you a boost when you need one.

Taking a critical look at your network, you can likely also identify three individuals who skew you towards the negative. Be mindful of when and how you contact these folks, especially if you’re working your way out of a rut.

9. Focus on relationship-building.

Kathleen Rush, North American Channel Account Manager for HubSpot is one of the most positive people I know and is a big believer in building relationships to stay positive. She says:

“When you work in sales, every call or meeting is a fresh start. Whether this is your first call with a particular prospect or the tenth, you have the power to make incremental changes to better your chances at closing or at least better your approach.

If a call doesn’t go your way, there is hope in the next call. The same is true of your quota. If you didn’t hit your quota, there is some small change you can make to better your chances the next month or quarter.”

10. Find inspiration in your co-workers.

This is another best practice from Kathleen Rush. She is constantly looking to her colleagues for inspiration and knowledge. Here’s her advice:

“Everyone on your team brings something unique to their roles and they understand exactly what you are going through. Learn from them.”

11. Remind yourself you are providing a service.

Ultimately, your company exists to solve the needs of your customer. Lean into the positives of your company and the products you provide. Here’s how HubSpot Channel Account Manager Olivia Kirwan applies this thinking:

“I stay positive by believing in the HubSpot product. We are constantly innovating, improving and adapting. Knowing that we sell the best in class software that makes a difference for our customer helps me maintain a positive outlook as I hit my targets.”

12. Don’t quit.

Jill Fratianne also shared this piece of inspiration with me:

“Sometimes we fall on the right side of luck, have big months, big years and sometimes we put in the exact same and we could end up on the wrong side of luck. What matters is to keep going, always do the right thing, and control what we can control.

You need to trust in yourself and trust the process. Don’t get too high and don’t get too discouraged. Ride those highs and be prepared when you hit the skids. Trust in yourself and your process and just keep going.”

Full article with thanks to https://blog.hubspot.com/sales/stay-positive-in-sales

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How to request a testimonial/recommendation from your clients. https://www.sandcress.co.uk/2020/10/22/how-to-request-a-testimonial-recommendation-from-your-clients/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-request-a-testimonial-recommendation-from-your-clients Thu, 22 Oct 2020 05:57:38 +0000 https://www.sandcress.co.uk/?p=7699 Full article with thanks to https://blog.hubspot.com/service/testimonial-request-template Your best sales rep doesn’t work for your company anymore. In fact, your company’s most convincing sales pitch might be thanks to your loyal customers. Customers trust traditional business communication — like marketing, advertising, and sales — less than ever before. Today, you need word-of-mouth recommendations and reviews from your customers to convince someone new to win you the sale. To do that, you need lots of glowing reviews and testimonials to do the work for you. More than half of the customers we surveyed said they trust word-of-mouth recommendations and customer reviews the post when purchasing business software, so suffice it to say, these are important initiatives to ask your customers to help you with. To get you started, read our best practices for asking for a customer testimonial below — along with some tried-and-true email templates you can use no matter what relationship you have ...

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Full article with thanks to https://blog.hubspot.com/service/testimonial-request-template

Your best sales rep doesn’t work for your company anymore.

In fact, your company’s most convincing sales pitch might be thanks to your loyal customers.

Customers trust traditional business communication — like marketing, advertising, and sales — less than ever before. Today, you need word-of-mouth recommendations and reviews from your customers to convince someone new to win you the sale.

To do that, you need lots of glowing reviews and testimonials to do the work for you. More than half of the customers we surveyed said they trust word-of-mouth recommendations and customer reviews the post when purchasing business software, so suffice it to say, these are important initiatives to ask your customers to help you with. To get you started, read our best practices for asking for a customer testimonial below — along with some tried-and-true email templates you can use no matter what relationship you have with your customers.

1. Get the timing right.

First, do an analysis of your customer base and the journey they take with your product or service to determine when might be the optimal time to ask for a testimonial. Ideally, you ask for testimonials after the customer experiences success with your product or service — so they’re happy with their results and with your working relationship when they sit down to write or film a testimonial.

If you work at a marketing agency, the ideal moment might be after you help your client exceed their goals one month. If you work at a SaaS company, the ideal moment might be after the customer has been using your product for 30 days. Do some investigating with your team and your customer health data to determine what moments signal that a customer is experiencing success before you send your first request.

The end of the quarter or year might be another good opportunity to ask for a testimonial, depending on the types of projects you work on. We’ve included an end of the year template below that you can use before your customers’ holiday out-of-office messages are turned on.

2. Determine if you want to use automation or send requests manually.

Depending on when you determine the best time to send the testimonial request to your customers is, you might find email automation to be a better fit for requesting testimonials from your customers.

For example, if customers are using a free software tool and aren’t interacting much with customer support, it might be a better fit to deploy an automated email send when they reach that moment of success with a product.

However, if you’re a customer success manager or account manager working with customers closely on a regular basis, it might be better for you to determine when is the optimal time to send the request based on your conversations.

3. Give customers a reason to say yes.

No matter who you are, if you’re a human being with an email address, your inbox is probably inundated with messages on any given day. So if you want your valued customers to actually read your email — let alone submit a testimonial — you need to give them a reason to say yes.

An easy way to do this is by providing an incentive for submitting a testimonial — like a gift card of their choosing, or company swag. If that isn’t possible for you or your company to do, write out a compelling request email (hint: use one of the templates below) to explain how you will both benefit from their submitting a testimonial to convince them.

4. Provide multiple options to make it easy for them.

Give your customers the option to write or film their testimonial for your website.

Personal preference or accessibility might make different methods of submission easier for different customers, so make sure you’re enabling customers to give you a glowing testimonial, no matter what the format.

5. Pose simple questions that yield nice customer quotes.

What your customers say can impact the effectiveness of the testimonial on your prospects. By posing questions, you’re challenging your customer to get closer to the heart of why they’re satisfied with your service. In doing so, their testimonial is much more likely to resonate with prospects who may “see themselves” in the review.

Open-ended questions work best so that you can avoid one-word responses. Choose questions that not only reflect on their sentiments about working with you but also draw out their story: the pain that led them to search for a solution, what made them choose you as a provider, what they hoped to gain, and what their experience was like along the way.

6. Give them a review first.

You might be able to get a review or testimonial form your customer simply by giving them one first. Whether you’re reviewing their product on Amazon, their company on Glassdoor, or your point-of-contact on LinkedIn, if you make the first move, your customer might be inclined to give you a reciprocal review in return. If not, they might reach out to say thank you, when you can then ask for one from them, in turn.

7. Ask if they’d be willing to refer someone in their network.

This strategy can lead to a few different results. It might feel more natural in a conversation via phone with your customer to ask if they know any other professionals in their network who might benefit from the work you’ve done with them. (Ideally, this conversation takes place after helping your customer achieve great results.)

If your customer says “yes,” use the steps in the article above to secure a new customer referral.

If your customer says “no,” they don’t have a referral they can introduce you to, you can pivot to the testimonial request. “Well, I’d love for more people to learn about the great work we’ve been doing together. If you don’t have anyone to connect me with, would you mind leaving us a review so other people can read about our partnership?”

Whichever outcome, you’ll get a positive result that will (hopefully) generate new customers.

8. Customize your template.

The templates below can get you started, but make sure you’re taking the time to customize them for each customer relationship before pressing ‘send.’ You’ve taken the time to build up rapport with them, so make sure the email makes sense within the context of your relationship by customizing it.

To get you started with this process, check out some of our most effective email templates for getting a customer to submit a testimonial.

 

Full article with thanks to https://blog.hubspot.com/service/testimonial-request-template

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How to Monitor & Control Effectiveness of your Marketing Strategy https://www.sandcress.co.uk/2020/10/15/how-to-monitor-control-effectiveness-of-your-marketing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-monitor-control-effectiveness-of-your-marketing-strategy Thu, 15 Oct 2020 04:12:31 +0000 https://www.sandcress.co.uk/?p=7555 Full article with thanks to https://bizfluent.com/how-7608270-evaluate-marketing-strategies.html Evaluation is an important part of marketing: it helps your company eliminate ineffective strategies and develop an overall plan that helps build your business. By scheduling regular evaluations of your marketing plan, you can save wasted money by modifying or eliminating campaigns that are not reaching your target market or garnering the response you need. As you plan, build in mechanisms to monitor the success of each marketing effort to make evaluation cheaper and easier. Check for Changes in Sales Because the end goal of most marketing efforts is to raise sales and profits, use the numbers to measure how your campaigns are affecting customer behavior. Look at the sales before a marketing campaign, during its rollout and for six months afterward; keep track of the long-term response to monitor delayed effects. Use a Questionnaire An easy and inexpensive way to evaluate the effectiveness ...

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Full article with thanks to https://bizfluent.com/how-7608270-evaluate-marketing-strategies.html

Evaluation is an important part of marketing: it helps your company eliminate ineffective strategies and develop an overall plan that helps build your business. By scheduling regular evaluations of your marketing plan, you can save wasted money by modifying or eliminating campaigns that are not reaching your target market or garnering the response you need. As you plan, build in mechanisms to monitor the success of each marketing effort to make evaluation cheaper and easier.

Check for Changes in Sales

Because the end goal of most marketing efforts is to raise sales and profits, use the numbers to measure how your campaigns are affecting customer behavior. Look at the sales before a marketing campaign, during its rollout and for six months afterward; keep track of the long-term response to monitor delayed effects.

Use a Questionnaire

An easy and inexpensive way to evaluate the effectiveness of a marketing technique is to talk directly to consumers using a questionnaire. If you want to check on how well you are promoting new features or services to existing clients, talk to customers who have been with your company for some time. To gauge how a marketing campaign has impacted customer perception, send out surveys to a random sampling of your target audience to see how familiar they are with your company. Ask new customers where they heard about you to see which of your marketing strategies is the most persuasive.

Monitor Your Progress

Marketing can be used to support your overall business objectives, so it’s helpful to monitor your progress towards strategic business goals. At regular intervals, conduct an evaluation of each goal. If you find that the progress toward one is slower than the others, your marketing strategies for that goal may be ineffective or need to be ramped up.

Compare Your Strategy to Competitors

If you are employing similar strategies to competitors, you can compare them to find differences in frequency, quality, content and response. Note the number of places competitors’ advertisements show up, how many social media followers they have, how their profits changed after a campaign or how they have altered their other marketing strategies.

Evaluate the Return on Investment

Even if your marketing strategies are helping to achieve your company goals, they can be unsustainable if they cost more than they make. Calculate the cost of each campaign and the man-hours that go into each project, then measure that cost against the campaign’s profits to determine the return on investment. If there is no change in profit, the campaign may not be worth keeping.

Efficient monitoring of a marketing plan ensures that your investment is not wasted; without knowing how effective each strategy is, you may be throwing away money on useless efforts. As you plan and execute a marketing plan, build in monitoring tools from the beginning and be ruthless in eliminating strategies that are not worth the time and money you spend creating them. With a regular program of evaluation, you can end up with a streamlined, powerful marketing system.

Choose tracking tools that are appropriate for each strategy in your marketing plan. List each marketing effort that is planned for the coming year and find tools that will help you monitor its effectiveness. For web-based initiatives, look into website analytics programs like Google Analytics; for discounts, you can use coupon codes that are different for each publication in which you advertise.

Build in monitoring systems at the beginning of each marketing effort. Before you launch a new campaign, implement your monitoring tools. Put a tracking code into your website HTML code, for example, or set up a spreadsheet to monitor sales progress. Treat evaluation and tracking as an integral part of the marketing process and assign one of your marketing staff to monitoring duties.

Track the response of sales before and after the launch of a marketing campaign. Because the end goal of marketing is often to boost sales, keep an eye on how each effort impacts your sales. Ask sales staff for specific feedback on the number of qualified leads that come in after a new promotion, and request that they ask customers how they came to your company for more detailed results.

Talk to your customers. For marketing efforts that are difficult to monitor quantitatively, such as awareness-building, survey customers and members of your target audience. Send out simple email on your social media profiles, and post one on your website. Design questions that will get you specific information that relates to the success of your marketing campaign: customer knowledge of new features or awareness of environmental efforts, for example.

Eliminate ineffective marketing strategies. To make your monitoring efforts worthwhile and to streamline the marketing plan, cut programs that do not achieve their initial goals. Pay particular attention to strategies that cost a large amount of money to make sure that the return on investment is worthwhile. Pare down your marketing plan so that it contains only the most effective activities, which will make room for new efforts.

Full article with thanks to https://bizfluent.com/how-7608270-evaluate-marketing-strategies.html

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How to Set SMART Business Goals https://www.sandcress.co.uk/2020/10/07/how-to-set-smart-business-goals/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-set-smart-business-goals Wed, 07 Oct 2020 11:00:14 +0000 https://www.sandcress.co.uk/?p=7429 Full article with thanks to http://www.bestselfemploymentideas.com/how-to-set-smart-business-goals   When you’re setting goals for your self-employment job or business, it’s important to set realistic goals. You might want to make a million dollars in your first month, but that’s not realistic.  It would be much more realistic to “reach profitability within six months” or something similar.  This goal does not set some arbitrary dollar amount but does say that you’ll be making money.  It’s also time-constrained to motivate you to work hard on it for those first six months. There’s an acronym to help you set smart goals.  Conveniently, the acronym is SMART.  Here’s what it means: Specific – Specific goals are more likely to be accomplished.  If your goal is to “get a lot of customers,” how can you know when you’re done?  Maybe you’ll get 10 new customers in the next month, but is 10 “a lot?”  It’s better to set ...

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Full article with thanks to http://www.bestselfemploymentideas.com/how-to-set-smart-business-goals

 

When you’re setting goals for your self-employment job or business, it’s important to set realistic goals. You might want to make a million dollars in your first month, but that’s not realistic.  It would be much more realistic to “reach profitability within six months” or something similar.  This goal does not set some arbitrary dollar amount but does say that you’ll be making money.  It’s also time-constrained to motivate you to work hard on it for those first six months.

There’s an acronym to help you set smart goals.  Conveniently, the acronym is SMART.  Here’s what it means:

  • Specific – Specific goals are more likely to be accomplished.  If your goal is to “get a lot of customers,” how can you know when you’re done?  Maybe you’ll get 10 new customers in the next month, but is 10 “a lot?”  It’s better to set specific goals like “Acquire 12 new contracts in the next 6 months.”  Now you know exactly what to work toward.
  • Measurable – Your goal must be measurable or you can’t ever finish it.  Again, you must think about how you will know when you’re done.  Also, it’s helpful to measure your progress along the way because it will motivate you to keep going.  Using the example above, if I get two or more contracts in the first month, I’ll be excited and keep going.  If I don’t get any in the first month, I’ll work harder next month to stay on track.
  • Attainable – Your goal must be actually attainable.  I know this sounds obvious, but I make this mistake frequently by setting too many goals for myself.  I once set a goal to write 20 articles for a web site in one weekend.  I totally neglected the fact that each article usually takes me an hour to write, and that with all the other things I planned for the weekend I wouldn’t even have 20 hours to devote to writing.  On top of that, I can’t spend that much time on a keyboard in such a short span of time without feeling the carpal tunnels closing in.  So I didn’t accomplish this goal and felt disappointed.  I could have avoided the disappointment and frustration by making an attainable goal.
  • Realistic – This is similar to a goal being attainable.  If you don’t make realistic goals, you won’t achieve them and you’ll suffer the frustration of failure.  Think carefully about what you are willing and able to do and how much time you have to devote to the goal.  Don’t set goals that in reality cannot be accomplished or you doom yourself to failure before you even start.
  • Time-constrained – If you don’t have a timeline for your goal, you will probably never do it.  How many “someday” goals do you have?  How long have you had them?  I have had several long-term goals for years that I have never taken action on.  You must set a deadline for yourself so you will begin to take action.

I hope you are starting to see the power of SMART goals and thinking of examples for your own business or in other areas of your life.  SMART goals can be applied to every aspect of life, not just your self-employment goals.  Think carefully when you set your goals and you’ll find they are much easier to meet!

“A goal properly set is halfway reached.”  — Abraham Lincoln

 

Full article with thanks to http://www.bestselfemploymentideas.com/how-to-set-smart-business-goals

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Set up as self-employed (a ‘sole trader’): step by step https://www.sandcress.co.uk/2020/09/30/set-up-as-self-employed-a-sole-trader-step-by-step/?utm_source=rss&utm_medium=rss&utm_campaign=set-up-as-self-employed-a-sole-trader-step-by-step Wed, 30 Sep 2020 11:21:04 +0000 https://www.sandcress.co.uk/?p=7324 Full article with thanks to https://www.gov.uk/set-up-self-employed What you need to do when you start working for yourself, either as your only job or at the same time as working for an employer. Step1: Check what being self-employed means There are other ways to work for yourself. Check if you should set up as one of the following instead: a limited company a partner in a business partnership Get help deciding how to set up your business Get help starting your own business if you’re on benefits Step2: Check the rules for sole trader business names You can register a trade mark if you want to stop people from trading under your business name. Step3: Find out what business records you need to keep Step4: To pay tax, you’ll need to register for Self Assessment. Apply for a National Insurance number if you do not have one Register for Self Assessment ...

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Full article with thanks to https://www.gov.uk/set-up-self-employed

What you need to do when you start working for yourself, either as your only job or at the same time as working for an employer.

Step1: Check what being self-employed means

There are other ways to work for yourself. Check if you should set up as one of the following instead:

  • a limited company
  • a partner in a business partnership
  • Get help deciding how to set up your business
  • Get help starting your own business if you’re on benefits

Step2: Check the rules for sole trader business names

You can register a trade mark if you want to stop people from trading under your business name.

Step3: Find out what business records you need to keep

Step4: To pay tax, you’ll need to register for Self Assessment.

Apply for a National Insurance number if you do not have one
Register for Self Assessment

You might need to register in a different way if:

  • you work in construction
  • you’re a self-employed fisherman

You may also need to register for VAT.

Full article with thanks to https://www.gov.uk/set-up-self-employed

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The 5 Stages Of The Buyer’s Decision Making Process & How To Utilise It https://www.sandcress.co.uk/2020/08/26/the-5-stages-of-the-buyers-decision-making-process-how-to-utilise-it/?utm_source=rss&utm_medium=rss&utm_campaign=the-5-stages-of-the-buyers-decision-making-process-how-to-utilise-it Wed, 26 Aug 2020 15:33:22 +0000 https://www.sandcress.co.uk/?p=6618 I have a lot of clients who come to me having done ‘shotgun advertising’ and don’t understand why it hasn’t worked for them.  Often they think that ‘Facebook advertising (replace with Google adwords/leaflets/networking/exhibitions etc) doesn’t work for their business’.  Of course it’s always possible that, that is the case – not all types of marketing work for all businesses but there is something called ‘the continuum of behaviour’ and it describes the process that we all have to go through before we make the decision to ‘buy’. Generally someone needs to see something at least 3 times before they make the decision to act on it so clever but consistent, strategic advertising is the key here.  A one off Facebook advert is simply not going to get you far enough….below you’ll find a great article that explains the psychological process that we all go through to make a decision… Full ...

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I have a lot of clients who come to me having done ‘shotgun advertising’ and don’t understand why it hasn’t worked for them.  Often they think that ‘Facebook advertising (replace with Google adwords/leaflets/networking/exhibitions etc) doesn’t work for their business’.  Of course it’s always possible that, that is the case – not all types of marketing work for all businesses but there is something called ‘the continuum of behaviour’ and it describes the process that we all have to go through before we make the decision to ‘buy’.

Generally someone needs to see something at least 3 times before they make the decision to act on it so clever but consistent, strategic advertising is the key here.  A one off Facebook advert is simply not going to get you far enough….below you’ll find a great article that explains the psychological process that we all go through to make a decision…

Full article taken from and with thanks to https://www.mtdsalestraining.com/in-house-training/sales-consulting/the-5-stages-of-the-buyers-decision-making-process-how-to-utilise-it.html

How do you make a decision?  Ever thought about it?

Many of us have, and have used the facts behind decision-making in identifying how they should work with clients.

But many more haven’t studied this subject and consequently lose the ability to influence buyers in making decisions that will progress a sale and take the prospect on a journey of discovery.

Actually, most people make decisions at a deep psychological level without really identifying how the process is taking shape.

We all go through a process of making decisions without realising it, most of the time.

Just think about when you decide what to have at a restaurant, or what car you want to buy, or where you want to go on holiday.

You may think that many of your decisions are instinctive, but actually you are always going through a process, even subconsciously.

If you’re able to see what these stages are in the process, it will help you help the buyer to come to a natural conclusion, and it will answer many questions you may have as to why someone hasn’t made the decision to go with your product.

Let’s take a look at the stages and see how we can deal with them when discussing progress with a prospect:

Stage 1: Unawareness

At this point, the prospect isn’t aware of what options or choices they have. In a restaurant, they haven’t seen the menu yet.

In a sales situation, they have little idea of what your products can do for them.

If they look on-line, they are unaware of you until your marketing prowess opens their eyes.

The next stage is the obvious one:

Stage 2: Awareness

They may look on-line and checkout your website.

They may read your brochure or literature and see what it is you do.

They may get a phone call from your company.

Whatever way it happens, they now go through a series of connections that makes them aware of your product or service.

This awareness is simply that; aware of what or who you are. That has narrowed it down dramatically.

Think of the billions of people who don’t know about you (unless you work for Google or Facebook or Amazon, that is!).

This awareness is the next stage of decision-making.

Stage 3: Understanding

This starts to play at the intellectual level. In other words, they have a logical understanding of what you have to offer.

It could be anything from seeing the choice on the menu to knowing the range of offers you have to checking out the hotel amenities.

This understanding level narrows down the process, as it allows buyers to see for themselves what their business or lives would be like with your product or service.

Stage 4: Conviction

Now, emotion starts to play a role. It may look like you are very competitive price-wise, but that doesn’t convince people you are right for them.

At this point, they must be out of their comfort zone.

They must either associate pain with their current position so they need something or someone to solve their problem, or they see opportunities for the future that you are able to help them achieve.

Your solution has to be worth investing in, to solve their problems or take them on the journey to improved results.

When they see this happening, they have an emotional connection to the results and are convinced your solution will be the change they are looking for.

Stage 5: Action

If the first four steps are carried out effectively, this stage is the next logical step.

You as the sales consultant now can alleviate the fear of making this decision to take action.

If this is the area where most of your sales stall (lack of closing ability, etc), it’s probably because you haven’t built a solid foundation with the previous stages.

If everything has been done satisfactorily beforehand, the decision on behalf of the buyer to take action comes naturally.

The real danger here is in trying to make the buyer jump too quickly through the decision-making hoops.

Many salespeople will try to jump from understanding to action to quickly.

They forget that the buyer has to connect with the solution first.

Without doing that, you run the risk of creating fear in the buyer’s mind because you haven’t followed their natural pathway of making decisions.

So, try to identify where you are with each buyer on their decision-making cycle.

Be aware of the progress you need to make with each individual and, if you solidify each stage before moving on, you have a much better chance of linking in with the way they make their decisions.

Happy Selling!

Full article taken from and with thanks to https://www.mtdsalestraining.com/in-house-training/sales-consulting/the-5-stages-of-the-buyers-decision-making-process-how-to-utilise-it.html

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50 Home Based Business Ideas You Can Start With No Money https://www.sandcress.co.uk/2020/03/28/50-home-based-business-ideas-you-can-start-with-no-money/?utm_source=rss&utm_medium=rss&utm_campaign=50-home-based-business-ideas-you-can-start-with-no-money Sat, 28 Mar 2020 13:41:10 +0000 https://www.sandcress.co.uk/?p=4738 Further to my previous blog item about the ‘hows’ in starting a job with no money I also came across this great article that also gives some ideas on types of business you could start. Full article and credit goes to https://smallbiztrends.com/2017/02/home-based-business-ideas-you-can-start-with-no-money.html Blogger You can set up your own blog online for free using a platform like WordPress and then earn an income through ads, sponsored content or product sales. Freelance Writer You can also offer your writing services to other blogs or businesses on a freelance basis. Ebook Author Or you can write and publish your very own ebook to sell online. Some self publishing platforms require money up front, but others allow you to publish your work for free and then take a portion of the sales. Affiliate Marketer Affiliate programs let you earn an income through referring potential customers to specific websites. You can sign up for ...

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Further to my previous blog item about the ‘hows’ in starting a job with no money I also came across this great article that also gives some ideas on types of business you could start.

Full article and credit goes to https://smallbiztrends.com/2017/02/home-based-business-ideas-you-can-start-with-no-money.html

Blogger
You can set up your own blog online for free using a platform like WordPress and then earn an income through ads, sponsored content or product sales.

Freelance Writer
You can also offer your writing services to other blogs or businesses on a freelance basis.

Ebook Author
Or you can write and publish your very own ebook to sell online. Some self publishing platforms require money up front, but others allow you to publish your work for free and then take a portion of the sales.

Affiliate Marketer
Affiliate programs let you earn an income through referring potential customers to specific websites. You can sign up for various affiliate programs and then share links on your blog, website or social media channels.

Social Media Influencer
If you use any social media sites, you can build up your influence over time and then offer your services to brands who are looking for influencers to promote their products or services.

Social Media Manager
You can also build a business by managing social media accounts for other businesses.

YouTube Personality
YouTube allows users to set up accounts for free. And with a computer, phone or other equipment that you probably already own, you can create and share your own video content and then earn a portion of ad shares.

Podcaster
There are also lots of free tools out there for setting up your own podcast online, which can then allow you to earn an income through advertisers.

Collectibles Seller
If you have any collectibles or popular products lying around your house, you can set up an account on eBay and make money through online auctions.

Used Book Seller
You can also sell some of your books on sites like eBay or Amazon and then use that money to fill your stock even more.

Recycled Handmade Seller
Etsy is another ecommerce platform that lets you sign up for free. And if you can get creative with some recyclable materials, you can even make some handmade products to sell without spending any cash.

Custom Illustrator
You can also get creative to offer custom products like illustrations, so you can actually get paid, at least partially, before even creating the finished product.

Errand Service
Though you may need to leave the house to perform some specific tasks, you can offer your services for things like laundry and shopping in exchange for a small fee.

Virtual Assistant
You can also start a B2B business where you handle various tasks for clients online as a virtual assistant.

Business Consultant
If you’re a business savvy entrepreneur already, you can start your own consulting business and simply communicate with you clients via email and Skype.

Life Coach
Likewise, you can offer life coaching services and communicate with your clients mainly online.

Graphic Designer
If you have a good eye for design, you can use some free cloud based tools to create basic graphics for clients.

Web Designer
Or you could offer web design services with the help of some free open source tools.

Tutor
You could also welcome clients to your home where you can tutor them in various subjects.

Personal Trainer
If you’re a fitness savvy entrepreneur, you can welcome clients to your home where you can instruct them in various exercises.

Yoga Instructor
You can also work with more students at once as a yoga or pilates instructor.

Dance Teacher
Or you can teach various dance styles in a home setting as well.

Music Coach
If you’re able to play an instrument or even just knowledgeable about vocals, you can offer your services as a music coach out of your home.

T-Shirt Designer
Sites like CafePress let you sign up for a free account, where you can create and upload your own designs to be printed on t-shirts and other products. And then you can simply earn money as those products sell.

Dog Walker
You can also offer dog walking services to pet owners around your home without having to spend any money out of your own pocket.

Dog Trainer
Or you can offer to train dogs for clients out of your home.

Child Care Provider
If you want to start your own childcare business, you can start a daycare out of your home.

Auto Detailer
You can also offer to wash and detail cars for customers who bring them to your home.

Tax Preparer
Financially minded entrepreneurs, you can use free tools to prepare tax forms for clients.

Bookkeeper
Or you can offer your services to businesses and individuals on a more ongoing basis as a bookkeeper.

Alteration Service Provider
If you’re skilled with a needle and thread, you can have clients send you garments that need altering.

Custom Embroiderer
Likewise, you can offer custom embroidery services to customers who want to personalize their clothing or other items.

Interior Designer
If you have an eye for design, you can offer interior design and planning services without a lot of upfront costs.

Stock Photographer
Most photography businesses require studio equipment or other potential expenses. But with just a camera and access to the internet, you can take photos and offer them for sale on stock photo websites.

Travel Booking Service Provider
You can also use any number of free travel sites to find great deals and help travelers book their trips in exchange for a fee.

Data Entry Provider
If you want to work with business clients, you can also easily offer data entry services without having to purchase any specialized equipment.

Translator
For those who understand more than one language, you can also offer translation services to clients.

Online Researcher
You can also build a business by offering online research services. And all you need is a computer and internet connection.

Ghost Writer
If you want to help authors or business owners that have commitments they can’t get to, you can offer your services as a ghost writer to provide them with content to publish.

Proofreader
Or you can offer simple proofreading services to authors, bloggers, students or others.

Editor
You can even get more in-depth and offer full editing services for writers or businesses.

Resume Writer
If you want to help job seekers succeed, you can offer your services as a resume writer or editor right from your home.

Online Magazine Publisher
With some free cloud based tools to start your own online magazine or newsletter.

Voice Artist
You can also use some free online tools to market yourself to different businesses and clients as a voice artist.

Vacation Rental Person
If you have a spare room in your home, you can use a free service like Airbnb, where you just pay a service fee for each reservation.

Baker
With some basic supplies and ingredients you likely already have at your home, you can sell baked goods online or to local bake shops.

Event Planner
For entrepreneurs who are extremely organized and detail oriented, you can build a business as an event planner who works with clients mainly out of a home office.

Online Event Promoter
You can also use free online tools like Facebook to promote events for clients online.

Scrapbooker
With some basic craft supplies, you can make your own scrapbook layouts to sell online or even create custom pages for clients.

Online Tech Support
For tech savvy entrepreneurs, you can offer tech support services for a small fee to customers who contact you by phone or online.

If any of these ideas take your fancy but you’re not sure how to get started, don’t hesitate to book a free consultation with me.

The post 50 Home Based Business Ideas You Can Start With No Money first appeared on Sandcress.

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