Curiosity Cottage Case Study
Company name: Curiosity Cottage
Client name: Lisa Schofield & Emma Cliff
Location: Aiskew, North Yorkshire
First contact: November 2020
Business Launch: September 2021
Business Summary: Classes & community events for young families
Design Work: Logo, leaflets, social media adverts, social media set up, website
Company website: www.curiositycottage.com (website designed by Sandcress)
Introducing the client: Lisa & Emma originally contacted me as they were keen to open their own nursery. They had both worked in the childcare industry for their whole careers and were keen to enjoy more freedom from being self employed.
The journey: This was quite a journey for them. After running the figures, it became quickly apparent that the original idea of the nursery couldn't work for these ladies in the way that they would like it to. In fact, they would be working harder and earning less! So we went back to the drawing board and came up with an idea of a community centre where they would be able to offer classes & groups to women with babies or young children. Over a few weeks, this was built into a robust business strategy with a promising profit and loss forecast.
We developed a programme of different classes and groups that would initially be offered and started the build of the website and social media.
The launch: We did a 'prelaunch' of the website to give local parents the opportunity to learn about The Curiosity Cottage and what Lisa & Emma would be offering. We started by giving them the opportunity to register their interest. Around a month before the official 'launch' and open day, we put the complete website live with the ability to book onto the upcoming classes, groups and events. The response was fantastic. The open day was an enormous success which a huge number of people in attendance. Parents have been steadily booking their children into the classes and the first round of classes went down enormously well! These are two extremely tenacious ladies who should be incredibly proud of what they've achieved.