How Do I Build A Website For My Business

How Do I Build A Website For My Business?

Cressida Johns Business Advice Leave a Comment

Full article with thanks to: simplybusiness.co.uk/knowledge/articles/2017/01/how-to-build-a-business-website-a-step-by-step-guide According to a recent survey, 81 per cent of consumers now look online before making a purchase. It’s a simple equation: if you don’t have a business website, you’re losing custom. But building a business website can be a daunting prospect – and a potentially expensive one. If you want to get a professional to build your business website for you, the costs can quickly spiral. How I can help you build a business website However, thanks to new innovations over the last few years, it’s now perfectly possible to take a DIY approach to build a business website, and end up with professional-quality results. Read more in our step-by-step guide. 1. Choose your domain Your domain is the address at which internet users will be able to find your site – for example, www.yourbusiness.com. Your first step is to choose your domain. In most cases, …

Where Do I Start Growing My Small Business

Where Do I Start Growing My Small Business?

Cressida Johns Business Advice

Full article with thanks to: smallbizpod.co.uk/blog/2014/01/07/growing-your-business-where-should-you-start When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? There is no one answer to this. Every business is different and will grow into its individual departments naturally throughout its development. But what are the factors you need to consider when growing your business into a larger, more professional company? Which departments should be on your list and why should you consider one before another? Digital Marketing Everyone’s favourite topic at the moment, it seems that the start-up world is intrinsically linked with marketing. Traditional …

5 Reasons Why Branding is Essential for Small Businesses

5 Reasons Why Branding is Essential for Small Businesses

Cressida Johns Business Advice

Full article with thanks to: talk-business.co.uk/2022/01/24/seeking-investment-5-reasons-to-get-your-brand-right-first Investing in your brand is the single most important thing you can do for the success of your scale-up. It’s incredibly common for start-ups and scale-ups to undervalue their brand, focusing instead solely on the product they’re selling. This is all well and good, but it will only get you so far. Every business reaches a point where the strategies and activities they deployed to build traction and drive repeatable business stop working as effectively. This is where the brand really comes into play and if you don’t address this before going out for investment, you’re missing a serious trick. Investors are looking for strong brands that will yield strong returns. And a strong brand is about a lot more than just your logo and name. It’s about defining a clear, distinctive and confident positioning and having a plan for what’s needed to take that to market in …

Full article with thanks to: Did you enjoy that? Why not share this article. Want to start your career in the construction sector or looking to expand on your construction skills? From our Operator Plant Training to PASMA Courses, we have plenty of training available for you. Book your construction training with us today.

Benefits of Blogging on Your Business Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht The Benefits of Blogging for Business One question many people ask after starting a business is whether blogging is worth it in 2021. Short answer: Yes! And here the reasons why we say so. 1. It helps drive traffic to your website. Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website: They could type your name right into their browser, but that’s for an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal. You could pay for traffic by placing tons of paid ads, …

Questions to Ask Yourself Before Starting Your Business

Questions to Ask Yourself Before Starting Your Business

Cressida Johns Business Advice

Full article with thanks to: bytestart.co.uk/start-own-business-questions-before The inspiration to start a business can come at any time: in the pub, in the shower, in the supermarket, walking the dog. How many times has someone you know announced they’ve had a great business idea? And how many of those eureka moments ended up as no more than a few notes on a napkin? Why was this? Too much hard work involved? Concerns over starting a business being too risky? Worries about it needing too much commitment? But those aren’t barriers to every business idea taking off; some ideas do make it from conceptualisation to conclusion. The difference? Dedication and passion. And perhaps necessity. In the current economic climate it’s evident the lack of employment opportunities is making working for yourself a way of staying in work, or even getting into work. The rules are no different – the world does not make …

A Quick Guide to Bookkeeping

A Quick Guide to Bookkeeping

Cressida Johns Business Advice

Learning how to manage your books can be daunting when you’re just starting a new business and navigating the world of self-employment. In time you might choose to hire an accountant, but here’s an overview of what bookkeeping is, and our tips for getting it right. Full article with thanks to: simplybusiness.co.uk/knowledge/articles/2021/09/guide-to-bookkeeping-small-businesses What is bookkeeping? Bookkeeping is an important part of business finance but is often one of the most challenging parts of running your own business. You probably didn’t choose to go self-employed because you enjoy looking at spreadsheets and recording your expenses. You’re happiest when you’re out there doing what you do best, whether that’s running your craft business, selling clothes online, or providing a first-rate service to your customers. What is a bookkeeper – and what do they do? Bookkeepers are required to keep an accurate record of business costs and expenses. Not only does this help with understanding the profitability of …

5 Tips to Get Started on Social Media

5 Tips to Get Started on Social Media

Cressida Johns Business Advice

Full article with thanks to: marketingsociety.com/the-library/five-tips-increase-your-influence-social-media Social media began almost a decade ago but it’s become a far more prominent and important part of most people’s lives than we could have predicted. It has become a more advanced version of the classic word-of-mouth – and companies try to use it as such. Here are five tips to help your influence through social media platforms. 1. Know your online presence Nowadays, almost all groups, charities, companies, individuals are running a social platform (or they should be). However, to make the most of your online presence, you need to be able to answer three fundamental questions: What is my online presence? For instance, we’ve had clients not knowing about multiple twitter, linkedin and facebook feeds, working inconsistently with different messages Which social platforms best fit my supporter /audience base? For instance, Vine the six-second video sharing site lends sit self very well …

10 Tips to Manage and Improve Your Website

10 Tips to Manage and Improve Your Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/improve-your-websites-user-experience In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centrepiece of your marketing efforts. However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we’ve put together a list of 10 simple ways you can improve your website to make it more helpful and useful. Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. 1. Use white space. On more than one occasion I have heard clients complain that there …

Advice on Hiring a Virtual Admin Assistant For Your Business

Advice on Hiring a Virtual Admin Assistant For Your Business

Cressida Johns Business Advice

Are you looking to add a virtual admin assistant to your small business? Before you do, learn the true benefits of hiring a virtual admin assistant and how you can use them correctly to maximise your business efforts. Full article with thanks to: locationindependent.co.uk/hiring-a-virtual-assistant A virtual assistant gives assistance from a remote location. Because the assistance is remote, tasks are generally completed digitally-not in person or on-site. Assistance can be varied, perhaps categorising emails, research, data entry, social media updates, accounting, competitor analysis, calendar planning, editing sound/videos, recruiting… Most of the tasks handled by a virtual assistant are admin-related, non-critical, and very often are not customer-facing. Many entrepreneurs are backed by quality virtual assistants, freeing up their time to spend on the critical tasks for their business. Typically a virtual admin assistant is self-employed (freelance) so they can work for multiple clients. As virtual admin assistant is self-employed, they don’t …

How do I Improve My Website with SEO

How do I Improve My Website with SEO?

Cressida Johns Business Advice

Have you thought, how do I improve my website but not sure where to start? After you’ve created your website, you’ll need to configure your website’s SEO to make your website searchable and reach your target audiences. From keyword research tools to scoping out the competition. Read on to learn how to improve your website’s SEO… Full article with thanks to: bookmachine.org/2021/08/26/five-seo-top-tips-to-improve-your-online-presence Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number of SEO tips you can use to improve your campaigns. Need your latest crime thriller to rank top for crime books in Google’s search results? Want to understand why your competitors are ranked more highly than you on search engines and how you can change this? Launching a new online education course and need to ensure you’re reaching both teachers and students? Read …