The Importance of Having a Business Plan

Cressida Johns Uncategorised

  The Importance of Having a Business Plan I’ve lost count of the number of times I’ve referenced business planning when working with clients.  As you may be wondering what all the fuss is about I thought I’d put together this article to focus entirely on the reason a business plan is so damn important. When I asked my college professor what all the big deal with business planning was he relayed to me a scene from Alice in Wonderland and it really stuck with me (not least because I’ve always loved Alice in Wonderland). “Would you tell me please, which way I ought to go from here?” asked Alice “That depends a good deal on where you want to get to” said the Cat “I don’t much care where-” said Alice “Then it doesn’t matter which way you go” said the Cat Without a plan you are guiding a …

An Introduction to Social Media

Cressida Johns Uncategorised

  An Introduction to Social Media Love it or loathe it, social media is a big part of life these days and unfortunately it therefore also has a place in the marketing strategy for your business even if you don’t use it personally. It probably doesn’t seem that long ago since email and broadband was introduced – it really wasn’t THAT long ago!  Now we have social media sites such as Twitter, Facebook, LinkedIn, Instagram, Google+, Bebo, Pinterest…..the list seems endless! I’m not even going to bother quoting any stats on here as by the time you’ve read this sentence the data will be out of date! There are so MANY social media sites, how are you supposed to know what is used for what and which would be better for your business and reaching your customers?  You need to consider what type of business you have, and what type …

Top Sales Tips

Cressida Johns Uncategorised

  Top Sales Tips Here are a few of the best sales tips I’ve picked up along the way that hopefully you’ll find helpful:   When talking to a customer, don’t ask questions that they can answer with a ‘yes’ or ‘no’.  You’ll get a lot more information from them this way. It’s not what you say – it’s what your customer believes. Don’t ever make a phone call or send out a communication without an end goal. Don’t bother trying to sell a product or service that you can’t get passionate about or don’t believe that you’re offering a quality product or service that will truly benefit your customers. Don’t be late – EVER Stay standing when greeting a customer – or stand as they enter the room.  ALWAYS shake hands standing up with a nice firm, purposeful handshake. Ensure that every sales call starts with letting the customer …