Small Business Owners Why Digital Marketing Shouldn't Be OverLooked

Small Business Owners: Why Digital Marketing Shouldn’t Be OverLooked

Cressida Johns Business Advice Leave a Comment

Full article with thanks to: digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers. Let’s look at the benefits of digital marketing and the ways online platforms can be used to help grow your business. Benefits of Online Marketing The …

60 Advantages for Businesses Using Virtual Administration Service

Cressida Johns Business Advice

Full article with thanks to: wishup.co/blog/60-benefits-of-hiring-a-va Not many things take a toll on your life faster than running a small business. And when your venture is still fledgling, spreading its wings in a sky of fierce competition, you just don’t have enough hours in a day. When you started up, little did you know you’d spend your days juggling entrepreneurial responsibilities with administrative errands? Not an ideal state of affairs. When your business is thriving, you need more than an extra set of hands. You need to hire a virtual assistant. With the right virtual assistant (VA), you can delegate daily tasks to someone who’s around to support you, at all times. Nurturing and growing your business doesn’t mean you have to drown yourself in a sea of (trivial) tasks. It means being smart about choosing areas that need your attention and letting your virtual assistant take care of the …

How to Promote Your Business on Social Media

How to Promote Your Business on Social Media

Cressida Johns Business Advice

Full article with thanks to: businesswest.co.uk/blog/8-effective-ways-promote-your-business-social-media In recent years, social media has gone from a new idea to an absolute must for marketers. Of all the new media marketing platforms, social has most thoroughly turned traditional marketing on its head. With older outbound marketing strategies, messages are sent to potential customers, and communication is one way. On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. 1. Choose the Right Platforms There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success. When determining which channels to use, you should …

virtual administration service low cost

What Entrepreneurs Think of Having a Virtual Admin Service

Cressida Johns Business Advice

Full article with thanks to: rescue.ceoblognation.com/2017/09/20/19-entrepreneurs-explain-benefits-using-virtual-assistant Virtual assistants are gaining traction as a tool among many businesses, particularly small ones. The fact of the matter is that most businesses could use a virtual assistant at least some of the time. Need will depend on the level of business activity (such as whether a business is in a growth phase), the complexity of operations, and the level of in-house expertise in areas such as marketing, bookkeeping, and graphic design. We asked entrepreneurs and business owners about the benefits of using a virtual assistant. #1-  Focus on one niche To run and grow a successful business, you’re going to need a team to make that happen. On that team, you’ll need specialists, because no contractor will be able to do everything for you. Most VA contractors focus on one niche, hence you’ll probably hire more than one person to handle projects. The main thing to …

social media management

Benefits for Outsourcing Social Media Management

Cressida Johns Business Advice

Full article with thanks to: connecticallc.com/how-can-hiring-a-social-media-management-team-benefit-your-brand Social media should be an essential part of your business marketing plan. When it comes to your digital marketing efforts, you shouldn’t be haphazard, a good social media management requires thought, research, and a specific strategy.  The process of planning a social media and digital marketing strategy has become integral to almost any business, especially as we move into 2021. At the end of the day, someone needs to be responsible for managing your social media plan. It might be you, a team member, or it might need to be outsourced to a digital marketing company.  A social media strategy should be innovative as technology changes quickly, so you need someone who can make sure your company stays ahead of the game. 1. SAVE YOUR TIME FOR THINGS THAT COUNT If you are a business owner or in a managerial position in a big company, outsourcing …

Why Choose PAYG Virtual Administration for Your Business Instagram.png Why Choose PAYG Virtual Administration for Your Business

Why Choose PAYG Virtual Administration for Your Business

Cressida Johns Business Advice

Full article with thanks to: hrnews.co.uk/the-advantages-of-hiring-a-virtual-assistant-for-your-business-what-you-should-know Virtual assistant services are now plentiful, and their increase in popularity can be attributed to more work-from-home situations where a lot of business people and executives who are now based on the home front can’t seem to find time to accomplish all their tasks, including their personal responsibilities. The line between personal and business duties can become quite blurred when you are working from home, and this has made it difficult for many to balance everything they need to do – and have some time for themselves as well. A virtual assistant can be just the solution you need if you find your days (and nights!) becoming much more hectic, but what advantages can they bring for you? Here are the advantages of hiring a virtual assistant for your business: what you should know. Better flexibility You may already have a good idea of what …

HMRC Business Tax Changes - income tax payments

HMRC Seeks to Change Self Employment Dates

Cressida Johns Business Advice

Full article with thanks to: lubbockfine.co.uk/blog/hmrc-seeks-introduce-changes-self-employed-2022 HMRC is consulting on changes that will affect the income tax payments of many sole traders and partners. The aim of these changes is to align the filing dates for the Making Tax Digital regime. If the changes take effect, some taxpayers will see higher tax bills in 2022/23. What is their current position? Businesses draw up their accounts each year to a particular date, known as the accounting date. They often can choose their own accounting date, which is not necessarily the same as the date on which the tax year ends. Currently, sole traders and partners pay income tax based on the accounting period which ends in the tax year. For example, a business that produces accounts to the 30 April 2021 will pay tax for 2021/22 based on those accounts, also known as the current year basis. In the early years …

business card

Why Business Cards Are Still Business Relevant

Cressida Johns Business Advice

Article with full thanks ukbusinessblog.co.uk/ultimate-guide-significance-size-designing-tips-of-business-card-uk Usually, Business cards play a vital role in all the business (no matter what business you run) marketing that when utilized properly will help you to win or succeed in many new and small businesses it is said a business networking phenomenon. The business card you design must be more impressive such that it grabs the attention of the potential customers to your business. Therefore, if you are interested in starting a small business in the UK then you should certainly be familiar with the standard size and dimensions of the business card, which is the same throughout the UK. Business cards can be designed in different sizes, which is considered more important when you perform your jobs with international businesses. Here in this article, we discuss the standard size dimensions of the business card that is a typical card size for professionals in the UK. According to one of …

outsourcing bookkeeping for small businesses

The 9 Advantages For Outsourcing Your Bookkeeping Services

Cressida Johns Business Advice

Full article with thanks to: growfactor.com/blog/why-outsource-your-bookkeeping Let’s face it, you started your business because you have a passion and a dream. You didn’t start your own business because you love spending hours each week filing receipts and allocating expenditures. Likely, when you think of your dream it doesn’t include entering transactions into a spreadsheet every Sunday evening. However, bookkeeping is necessary because there is great value in keeping your books up-to-date. 96% of UK businesses fail because they don’t have visibility of their numbers. Bookkeeping is key in providing you much-needed visibility. Now whilst online accounting software, such as Xero and QuickBooks, can generate profitability reports at the touch of a button, thus removing the need for spreadsheets in your life, this is only worthwhile if the figures are accurate and correct. As a small business owner, it is vital that you are able to monitor the performance of your business. …

sole trader limited company small business

Should You Be a Sole Trader or Limited Company?

Cressida Johns Business Advice

Full article with thanks to: moneydonut.co.uk/blog/21/09/sole-trader-or-limited-company-what-form-should-your-business-take Sole trader or limited company? What form should your business take? COVID-19 helped to push UK business start-up figures to new heights in 2020. According to the Centre for Entrepreneurs, annual year-on-year UK business formations in 2020 rocketed by 13% to 772,002. A key decision when starting a business is which legal structure should you choose when registering. The three most common options are sole trader, limited company and ordinary business partnership, although most people become a sole trader. Sole traders make up about 59% (3.5 million) of the total UK business population of 5.9 million. They include many freelancers, contractors and agency workers. Ordinary business partnership members make up about 7% (405,000) of the UK business population. Basically, these are sole traders who go into business together. The UK also has about two million (34%) active private limited companies. So, why do so …