The 5 Stages Of The Buyer’s Decision Making Process & How To Utilise It

Cressida Johns Uncategorized

I have a lot of clients who come to me having done ‘shotgun advertising’ and don’t understand why it hasn’t worked for them.  Often they think that ‘Facebook advertising (replace with Google adwords/leaflets/networking/exhibitions etc) doesn’t work for their business’.  Of course it’s always possible that, that is the case – not all types of marketing work for all businesses but there is something called ‘the continuum of behaviour’ and it describes the process that we all have to go through before we make the decision to ‘buy’. Generally someone needs to see something at least 3 times before they make the decision to act on it so clever but consistent, strategic advertising is the key here.  A one off Facebook advert is simply not going to get you far enough….below you’ll find a great article that explains the psychological process that we all go through to make a decision… Full …