Facebook for Small Businesses

Cressida Johns Uncategorised

Love it or loathe it – of all the available social media sites, Facebook is the most popular for small business owners wanting to grow their business (even if they don’t use it for personal reasons) – and with good reason. For one, there are over a billion people each day using Facebook. For another, most small businesses are keen to promote themselves within their local area and Facebook is perfect for that. All that said, the people at Facebook don’t make it easy for you. They introduce new algorithms seemingly every day to make it very difficult to grow a business for free through their site. Don’t be put off by this though, Facebook is still an invaluable tool to grow your business once you understand a little on how it all works….and that’s what I’m here for……keep on reading…. How to get started If you don’t already use …

Avoiding the Revenue Rollercoaster

Cressida Johns Uncategorised

It’s a common problem.  One minute you’re flooded with work, the next there are weeks…or months…of nothing.  Perhaps your business is fairly new and you aren’t seeing the sales you want despite your best efforts? So many business owners tear their hair out – or worse, in those times of drought think that their business is failing – if this happens enough times, it can make you want to give up entirely. The only way to stop ‘the revenue roller coaster’ is to ongoingly evaluate what you are doing and have done and look for patterns so you can take action to fix the problem at it’s route. The most common trap that people fall in to is that they’ll work really hard marketing/selling their business from which they get some great results and find themselves quite busy. But because they’re a small business owner which effectively means that in …