Creating a Marketing Strategy….that works!

Cressida Johns Uncategorised

So often overlooked…but fundamentally the most critical element to the success or failure of any business….your marketing strategy. Does the word ‘marketing’ scare the pants off you?  If so – you’re not the only one.  For many small business owners, the term ‘marketing’ refers to having to spend a great deal of money on advertising that is entirely hit and miss and probably won’t yield any addition to their bottom line. What you may not realise however is that ‘marketing’ doesn’t just refer to advertising it’s so much more than that.  Furthermore, you don’t need to have a huge budget to market your business successfully. The main thing when it comes to marketing is that you do it continuously – when you’re trying to build your business, you market it, when things are going badly you hit the marketing…and when things are going well…guess what…you need to keep marketing.  Now, …

Creating your Business Plan

Cressida Johns Uncategorised

How to Create a Business Plan If you’re not sure if a business plan is REALLY necessary or think that is sounds like an awful lot of work then I recommend first heading over to my article on ‘The Importance of Having a Business Plan‘ before you read any further. Assuming you’ve done that already, or are fully committed to the importance of this task – we’ll get stuck right in! This article will walk you step by step through all the sections of your business plan.   Don’t expect to get it all done in one sitting – there’s a lot to think about and will be a fair amount of research to do too.  It’s a big undertaking and will be a working document that you will use and review time and time again. There are lots of different ways of writing a business plan – some are …